Job Title: Copywriter / Content Writer
Job Summary
Panacea Smart Solutions is looking for a talented and versatile Copywriter / Content Writer to join our marketing team. This role involves creating compelling and informative content for a diverse range of services including IT Managed Services, Medical Revenue Cycle Management, Remote Scribe Services, Transcription Services, Remote Staffing Services, and Contact Center Services. The ideal candidate should have a strong ability to adapt their writing style to different contexts and audiences, with a keen understanding of the specific needs and language of the IT and healthcare industries.
Key Responsibilities:
– Develop and write clear, persuasive copy for various marketing channels, tailored to the distinct features and benefits of each of Panacea Smart Solutions’ services.
– Collaborate with marketing and service line managers to understand and accurately convey the unique value propositions of each service.
– Create engaging and informative content for a variety of formats, including website copy, blog posts, social media updates, email campaigns, and marketing collateral.
– Adapt writing style to suit different platforms and audiences, ensuring consistency with Panacea Smart Solutions’ brand voice and messaging.
– Work closely with the design team to ensure that visual and written content complement each other.
– Conduct thorough research to understand industry-specific terminology and trends, particularly in IT and healthcare sectors.
– Continuously monitor and analyze the effectiveness of written content, making adjustments based on performance metrics and feedback.
– Stay updated with the latest trends in copywriting and content marketing, especially in relation to the IT and healthcare industries.
Qualifications:
– Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
– Minimum of 4 years of experience in copywriting or content creation, with a preference for experience in IT, healthcare, or related fields.
– Strong portfolio showcasing writing skills across various formats and styles.
– Excellent research, writing, and editing skills, with a keen attention to detail.
– Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
– Strong understanding of digital marketing and SEO principles.