Position: Marketing Manager
Reporting to: Director Operations
Key relationships: Sales Team, Business Centre Teams, Avanta Clients, UK Business,heads, various Agency’s
Job Profile
The role is to manage digital marketing activities Avanta’s and other group Businesses based in the UK to get
maximum return on investment to maintain high visibility on the internet amongst the target audience.
Maximum Lead generation through the company’s website’s, microsites etc.
Running and managing various PPC campaigns on various platforms for quality lead generation with minimum
spend.
Taking website rankings high by organising and implementing various SEO strategies keeping abreast with the
latest technology.
Managing Various Social media activities and maximising presence on various social media platforms amongst
the right target audience.
Managing and optimising paid campaigns on various social media platforms for lead generation and / or
visibility
Managing certain offline marketing activities with vendors and deriving the best return on investments.
Generating and presenting reports to various Business heads to show productivity.
Key Responsibilities
- SEO
o Building and delivering an organised SEO strategy
o Onsite technical optimisation including link building, meta-tagging, tracking, research and analytical
skills
o Timely deliverance of weekly analysis reports
o Keep on top of internet trends and developments
o Online distribution of press releases
o Management of agency for timely production of press releases, articles and case studies, graphics
o Optimise site architecture, URL structures and content for maximised indexing and keyword relevance
o Monitoring and measuring ROI for all campaigns and organic search rankings, optimising click
throughs and conversion rates
o Developing and implementing link building programmes for company websites
o Supporting the development of affiliate and channel distribution deals
o Liaising with the development team
o Building and managing microsites as and when needed
PPC
o Managing all aspects of PPC campaign development, implementation and performance
o Management of PPC landing pages
o Tracking and reporting on campaign activity
o Keyword research and advert copy creation
Social Media
o Blogging and advancing the social media campaign
o LinkedIn, Twitter, Instagram, Facebook and others
o Proactive and reactive posting to create meaningful communities
Content
o Managing creation of content appropriate content
o Articles, Blogs,
o Creative images, Video, GIF’s etc
Direct Mail
o Supporting all conversion, retention and acquisition email marketing activity
o Lead nurturing
o Generating database through various online sources.
o Creating email copy and visual content (HTML), sending it out promptly through mass mail platform
Events
o Organising client events both on and off site
o Invitation creation, management of RSVPs
o Liaising with clients, colleagues and third party suppliers
Competencies for the Role
o Business acumen
o Decision maker
o Self motivated
o Effective communication
o Team Management & Motivation
The details of this role may vary according to company needs and changes – amendments may be
made without notice.
Health & Safety
To ensure that the company’s Health & Safety Policies and Procedures are adhered to and ensure that
they are followed in line with the employees responsibilities.
Employees are reminded that they have a legal responsibility to take reasonable care for the health and
safety of themselves and others by adopting the safe working practices given to them in either written or
verbal communication, such that they do not put themselves, fellow employees, clients or visitors at risk.
General Responsibilities
Understand and comply with all relevant company rules, agreements, policies and procedures.
Read and comply with instructions and directions as communicated via signs, notice boards and
memos.
Conduct yourself, at all times, in a professional and responsible manner, promoting a good and proper
image of the company.
Managing the team to be challenged optimally.
Experience – 3 to 4 yrs , Location – Cp , Male candidate preferable, Should know about digital marketing, Communication skills should be excellent